Innova Disc Golf and DiscSport from Estonia Announce Formation of Innova Europe

Ontario, CA and Pärnu, Estonia – August 2, 2024

Innova Disc Golf, the leading disc manufacturer in disc golf, and DiscSport, the premier disc golf distributor and online retailer in the Baltic region and Europe, are thrilled to announce the formation of Innova Europe. This new venture, based in Pärnu, Estonia, marks a significant milestone in the growth and accessibility of disc golf across Europe.

Rene Mengel, founder and owner of DiscSport, will serve as part-owner and General Manager of Innova Europe. With a lifelong passion for sales and entrepreneurship, Rene has been a key figure in the European disc golf scene since 2008. DiscSport has grown from a local retailer to a major distributor serving players across Europe.

The direct partnership between Innova and DiscSport began in 2018 when Rene met Sam Ferrans, Innova’s Strategic Partnerships Manager. Their shared vision for the sport and commitment to growing disc golf in Europe laid the groundwork for this new venture. Innova Europe aims to provide easier access to Innova’s diverse catalog of discs and accessories, meeting the needs of disc golfers, tournament directors, course designers, and ambassadors throughout Europe.

“Innova Europe is all about making it easier for players and shops to access our full range of products. We’re planting roots in Europe, with a home base in Estonia,” said Sam Ferrans. “This venture offers us loads of opportunities to grow the sport and the brand, making Innova the number one choice for disc golf enthusiasts in Europe.”

Sam expressed his excitement about the partnership, highlighting Rene’s leadership and the shared vision for the future. “Rene has been a trusted partner of Innova for over a decade. His dedication to promoting disc golf aligns perfectly with our goals. Innova Europe will allow us to better serve our fans and athletes, fostering the sport’s growth and accessibility.” Innova Co-founder, Dave Dunipace, doubled down on Sam’s enthusiasm. “Rene was already the guy in Estonia and now he’s the Innova guy in Estonia and we have everything positive to say about him.”

On DiscSport’s end, Rene and his team are elated to join a company with such tightly overlapping values. “Innova has been our most-sold product manufacturer from the start… we have the same vision and understanding of how the sport should grow.” He sees the merger as an opportunity to bring disc golf and Innova discs to more people in Europe than ever before. “The main goal of Innova Europe is to be closer to the customer. The customer who already has some contact with DiscSport, the customer who already has experience with Innova, or a totally new customer. We want to introduce the brand and the sport of disc golf to everyone.”

Innova Europe will also serve as the home base for Team Innova’s European athletes and ambassadors, supporting them as they compete and inspire the next generation of disc golfers. The new venture is set to revolutionize the availability of disc golf equipment in Europe, with a focus on exceptional customer service and a broad range of Innova discs and accessories.